We’re a small interaction and information design consultancy in Pittsburgh.

Raelynn Headshot

Raelynn O’Leary, Principal and Co-Founder

Raelynn is passionate about creating meaningful connections between people and the products and services with which they interact. She believes that the most effective designs emerge when an understanding of user needs informs business strategy, which in turn informs design. This holds true in the design of software applications, websites, communications and services.

Raelynn is a user researcher, interaction designer, and visual designer with a special interest in data visualization. She has used research and design methodologies to approach complex challenges like making nutrition labels easier for kids to understand, building trusting relationships between small business owners and their clients, and presenting post-game sports statistics in a way that allows fans to enjoy a game that they missed. She has done simplification work for large financial and insurance companies, helping them make their communications clear and transparent. She has architected and designed web and mobile applications and websites for communications, media, healthcare, biological sciences and industrial organizations. She has conducted user research exercises with the US Army, working with soldiers in the field to understand their daily needs in a combat environment and translate these into software and robotic interfaces that help save lives. Her clients range from startups to fortune 500 companies. Previous clients include DARPA, Press Ganey, UPMC Health Plan, McKesson, Assurant Health, Liberty Mutual, Merrill Lynch, and GE.

Raelynn holds a Masters in Design from Carnegie Mellon University. She is on the planning committee of Pittsburgh’s Interaction Design Association and is adjunct faculty at the School of Design at CMU.

Ashley Headshot

Ashley Deal, Partner

Ashley has extensive background designing reports and interactive experiences that communicate information effectively, inspire action, and drive positive behaviors. On both interaction and information design projects, Ashley maintains a strong focus on creating coherent and compelling narratives that resonate with the audience. She redesigned the College Board’s PSAT/NMSQT Score Report to incorporate skill reporting, and increased test-taker traffic to My College QuickStart (an online tool that helps students prepare for the SAT) by more than 100%. More recently, Ashley worked with the Contextually Aware Computing research group at Intel Corporation, helping them conceptualize and design mobile applications that take advantage of contextual information to create emotionally rich and meaningful experiences. Her fifteen-year career as an information and interaction designer includes considerable experience in the field of education. As an Academic Technology Research Analyst at Carnegie Mellon’s Office of Technology for Education, Ashley researched, authored, and designed a series of white papers documenting best practices and emerging trends in educational technology. She played an integral role in prototyping and concept development for RyeCatcher (an online tool that connects disadvantaged, at-risk, and special needs students with support resources in their area), and worked with College Board to design reports and interactive digital products that impact the education of more than 3.5 million students annually.

Ashley received a Bachelor of Arts from Vanderbilt University in 1999, and a Masters in Design from Carnegie Mellon University in 2005. Client collaborations include United States Postal Service, GlaxoSmithKline, AARP, McDonald’s, Philips, Gates Foundation, College Board, and Intel Corporation. Ashley is adjunct faculty at the School of Design at CMU.

Bona Headshot

Bona Han

For over 15 years, Bona has collaborated with a wide range of clients to define new platforms and better service experiences as an interaction and user experience expert. Her insatiable curiosity about people, their beliefs and behaviors leads her to identify human needs and desires that can inspire design strategies. She enjoys complex challenges that require deep thought. Yet in her mind, strategies are only as good as their applicability, and with a background as an information designer, Bona is passionate about translating her findings into actionable opportunities and tangible design solutions.

Based in New York, Bona led projects in healthcare, financial services, hospitality, government services, transportation and education, with clients including Novartis, HSBC, Nike, The American Red Cross, The Metropolitan Transportation Authority, and The United Nations Foundation. Most recently with Johnson and Johnson, she worked on user interface design and laboratory informatics in the medical device and pharmaceutical sectors as a senior UX advisor. She works on both client projects and self-initiated projects, independently and collaboratively.

Bona holds BFA in Information Design from Parsons School of Design, and MFA in Graphic Design from Yale University.

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Becky Torbochkin

Becky seeks to create products that make people’s lives better through beautiful, efficient experiences. She is enthusiastic about helping businesses find and solve relevant problems that matter. She’s passionate about interdisciplinary collaboration and design as a tool for achieving business success through technology.

Becky is an entrepreneurial design leader, with a broad array of skills and a proven track record of delivering exceptional quality designs to thousands of satisfied users around the world. She is known for achieving business results and empowering development teams with design thinking. Becky’s talents run the gamut from user research, interaction design, and visual design, to branding, writing, and prototyping. She has designed, architected, and built websites for artists, small businesses, e-commerce sites, and government organizations. Becky has applied her visual skills to everything from brand identities and wedding invitations to mobile games, interactive visualizations, and large applications. She has led large user research initiatives where she evaluated usability and software quality for Army applications, and she has used this knowledge to develop software roadmaps, establish creative vision and direction, and design cross-platform web and mobile applications.

Becky thrives on quickly learning new domains and synthesizing that understanding into immediate product improvements. A natural at process improvement, she is experienced in software engineering and lean processes and believes the design of the organization is just as important as that of the product. Her favorite part of creating products is seeing designs come to life – in print, online, in code – and start making a difference for people.

Becky studied design at Carnegie Mellon as well as Harvard University. She holds a BFA in Communication Design from CMU, where she also served as adjunct faculty for several years.